Subsidiary Task, radio

Radio advert

For the first of my subsidiary task I chose to work on was a radio advertisement.

To be able to creating my radio advert I had to listen to a number of radio stations both locally and nationally, one draw back to this is that the nations largest radio station that controls almost two thirds of the airwaves, the BBC doesn’t us advertising. But the two radio stations and focused on were Kiss 101 and Redragon (Capital FM).

After listening to these stations I feel that the advertisement people pay the most attention are competitions, this is the reason for me creating a competition where the prize is the chance to win a trio to Australia.

Below is a list do’s and don’ts within radio advertisement and I hoped to for fill that when producing my advert.

Radio do's and don'ts
• Do stick with a single theme in each ad.
• Do make a simple offer that calls for immediate action.
• Do generate leads by making no-risk offers for free estimates, free brochures, or free information.
• Do limit a 30-second ad to 60 or 70 words unless it includes an intentionally rapid-fire conversation.
• Do use radio as a complement to other advertising: Look for our coupon in Friday's paper.
• Do say your name three times.
• Do match your ad to the format of the stations you air it on. If you advertise on a country western station, you'll hardly want an ad with new-age music in the background.
• Don't expect the ad to make the sale; use it to make the contact.
• Don't advertise products with a bunch of disclaimers.
• Don't fast-talk the prospect.
• Don't use incomprehensible jingles.
• Don't use weak attempts at humor.
• Don't talk to yourself. We've been in business 25 years. . . .

Below is the planning for my radio advert. As I had previously decided what the advert would be on I went straight away into writing the script for the production. In terms the accent chosen to use within the production I used a ‘gordie’ one, but I did also try a bristolian and an upper class one. But at the time I felt a gordie accent was best one to us and I still do as I feel it is very soft and relaxing voice.




In terms of the music used I basically played around with the instruments on garage band to create a jingle. I found this quit had as I can not the most imaginative person in the world and have never produced a radio advert before and I think this shows as it is not my best piece of work.