Title of the newspaper;
For the title of my newspaper I have used the font Mongolian Baiti. I used this font as it clear and easy to read. I really tried to stick with a simple yet not boring colour scheme through out my work; this is as it makes my production overall look more professional. Other papers that have used this colour scheme are the three leading local newspaper the Evening Post, North Somerset Times and the Mercury. As you can see I have boxed around the word ‘Post’ in the title I’ve done this to make it stand out and once again back up the colour scheme. But if you also look and the title and the logo I have gone blue, white, blue, white to create a pattern, this is also influenced on me by existing papers.
I feel the ‘Portishead Post’ does follow the codes and conventions of a real newspaper as it is all clear and stands out from everything on the page as it should, to help appeal to readers. I feel it works as it does back to the traditional newspapers such as ‘The Times’ and ‘The Independent’
Images used;
I feel that the images follow the codes and conventions of newspaper as they are simple and relate to the image. I feel the only real problem with the images is that I have used a medium long shot on both of them some I think some variance could take place. With the main image it has been made to look as if a family member or friend has taken at family occasion this is due to the person ‘creating’ the news is now dead so gaining a picture of him taken by the newspapers photographers would not be possible. From my research I focused on the evening post I thought they were very conventional and easy to view. The large main photos used and large main headlines are very distinctive and the main stories on all Evening Post front covers. I chose to use the same large photo and large headline for my main story as it is very conventional in all newspapers, not just the evening post. It makes the article stand out from anything else on the front cover, this will make a consumer want to pick up a copy and buy it to hear more on the story.
Written content;
The written content of my newspaper follows the codes and conventions of a real newspaper by the way of explaining the story instead of telling it (look back to structure of stories for more detail). But in a newspaper to should tell the story as its not a book you should do more explaining. Below is an example of a side story used on the inside page;
A FAMILY could be left
feeling the chill after thieves
stole their heating boiler
The boiler was being stored in a
garage at a property at Combe road,
Portishead, when thieves broke in and
snatched it under the cover of
darkness.
The homeowners had been planning
to install the boiler, which was a
Bosch model worth £2,500 in
the property before winter.
The break in happened between
September 2-8 and anyone with any
information about the thieft is asked
to call police on 0845 857 0999
Layout;
The layout of my newspaper is very conventional this can really be highlighted with the inside page, which includes one main story with a picture taking up half the page and then with three other stories placed around the main image. In addition to that the images are all parallel to the page this not only follows up how formal a newspaper is but if they were to be at an angel then it would start to look more like a magazine rather then a newspaper.
2; How effective is the combination of your main products and subsidiary tasks?
The main product I produced was a local newspaper, along with this I produced two subsidiary task to act along side the brand which were an advert and a poster
The combination of my main product and my two subsidiary tasks was decided on what I would learn from creating them. I could have chosen to develop and create a website for the Portishead Post instead of doing both of my subsidiary tasks (radio advert and poster). Creating a radio advert sounded really interesting to me and I would need to learn how to use new software to produce the advert so that is why I chose this task.
The skills I have learnt using the different software to create my subsidiary tasks are much better than before. Especially whilst creating my radio advert, I was using a piece of software on the Apple Macintosh’s called Garage Band to record and edit my advert. I had never used this software before but I learnt a lot from it over the time I used it and would feel comfortable using it again. The different things I learned varied from, finding sounds to editing peoples voices to create my advert. The sound effects I used had to seem conventional to radio advertisement in general, but they also had to be able to advertise a local newspaper. From my research the voices and language used also seemed quite boring one toned and south easterly. This is why I chose to go against what i had found out and used a gordie accent, even though my advert was being aired in the south west.
My radio advert was advertising nothing in my newspaper but it was a competition which meant you had to buy the newspaper to be able enter/ win the competition. I though this would be a good thing to advertise with today’s current economic climate people can’t afford to going on holidays to places like Australia.
My poster was about a free car magazine. The point I was trying to get across with poster is that the magazine would be free and this always attracts people. The magazine will be a place for local people to look for both new and used cars at affordable prices, it would have ratings on the cars so it will allow people who don’t know that much about cars to have an idea on what’s good and what’s bad to buy
One of the skills I was really excelling at was the use of Adobe Photo Shop. To manipulate the picture on the poster in the way I did took quite a bit of research, and I had to use some tutorials but now I would know how to do it again and feel comfortable doing it. Also the research I carried out on existing newspaper posters gave me the idea of the layout as it was quite conventional on many posters. I included the website address to the poster as well, to try and gain more publicity to my brand and give it a wider range of media types.
3; What have you gained from you audience feed back?
To gain audience feed back I created a questionnaire and handed it out to 15 people spanning across a range of age and social demographic groups, I had five people look at the newspaper, five listen to the radio advert and five analyse the poster.
Below is the questionnaire handed out to all fifteen participants;
1) Does the production look/sound professional?
2) Do you feel the main image is appropriate to the main story? (if no why)/ do you feel the jingles are appropriate?
3) Is there to much text for a front page/Is the talking on the advert to quick?
4) Would you read the Portishead Post if it were delivered weekly to your house/would you buy the newspaper after hearing the advert/seeing the poster?
5) How could I improve the newspaper, advert or poster?
As you can see from the questionnaire above it is a very short questionnaire, I’ve chose for this to be so as if it is to long then people wouldn’t want to do it.
1) After looking through the results it looks as if most of the people feel my productions look professional. But there were a few comments ‘about half way through the radio advert there is the sound of someone entering the room’ this is true and I must say I didn’t realise this was so until I listened to it after receiving the results. In the future I shall edit this out to improve the standard of the radio advert.
2) For this question all results were positive. But one person did ask why I don’t have a picture a man hanging off a bridge, this is I felt it would be to dangerous to do so just for a photo for media studies.
3) With the results in terms of the radio side all were positive as were the results with the poster. But with the front page there is not to much text, but there are a few typing errors. After looking back at my work I can now see them straight away and have changed them.
4) For this question there were mixed reviews. With the paper a majority of the people said weather they read it depends on if the stories included appeal to them. But with the radio and the poster everyone said they would buy the newspaper but not for definite entre the competitions or buy a car from the automobile magazine.
5) No one answering for the newspaper said it needed anymore improvement, but those analysing the radio advert said I should us a local regional voice, or if the funding was available then getting a local celebrity could be a good idea. And those who viewed the poster recommended I changed the camera angle and the location of the image to make it a much more scenic image.
Layout;
The layout of my newspaper is very conventional this can really be highlighted with the inside page, which includes one main story with a picture taking up half the page and then with three other stories placed around the main image. In addition to that the images are all parallel to the page this not only follows up how formal a newspaper is but if they were to be at an angel then it would start to look more like a magazine rather then a newspaper.
2; How effective is the combination of your main products and subsidiary tasks?
The main product I produced was a local newspaper, along with this I produced two subsidiary task to act along side the brand which were an advert and a poster
The combination of my main product and my two subsidiary tasks was decided on what I would learn from creating them. I could have chosen to develop and create a website for the Portishead Post instead of doing both of my subsidiary tasks (radio advert and poster). Creating a radio advert sounded really interesting to me and I would need to learn how to use new software to produce the advert so that is why I chose this task.
The skills I have learnt using the different software to create my subsidiary tasks are much better than before. Especially whilst creating my radio advert, I was using a piece of software on the Apple Macintosh’s called Garage Band to record and edit my advert. I had never used this software before but I learnt a lot from it over the time I used it and would feel comfortable using it again. The different things I learned varied from, finding sounds to editing peoples voices to create my advert. The sound effects I used had to seem conventional to radio advertisement in general, but they also had to be able to advertise a local newspaper. From my research the voices and language used also seemed quite boring one toned and south easterly. This is why I chose to go against what i had found out and used a gordie accent, even though my advert was being aired in the south west.
My radio advert was advertising nothing in my newspaper but it was a competition which meant you had to buy the newspaper to be able enter/ win the competition. I though this would be a good thing to advertise with today’s current economic climate people can’t afford to going on holidays to places like Australia.
My poster was about a free car magazine. The point I was trying to get across with poster is that the magazine would be free and this always attracts people. The magazine will be a place for local people to look for both new and used cars at affordable prices, it would have ratings on the cars so it will allow people who don’t know that much about cars to have an idea on what’s good and what’s bad to buy
One of the skills I was really excelling at was the use of Adobe Photo Shop. To manipulate the picture on the poster in the way I did took quite a bit of research, and I had to use some tutorials but now I would know how to do it again and feel comfortable doing it. Also the research I carried out on existing newspaper posters gave me the idea of the layout as it was quite conventional on many posters. I included the website address to the poster as well, to try and gain more publicity to my brand and give it a wider range of media types.
3; What have you gained from you audience feed back?
To gain audience feed back I created a questionnaire and handed it out to 15 people spanning across a range of age and social demographic groups, I had five people look at the newspaper, five listen to the radio advert and five analyse the poster.
Below is the questionnaire handed out to all fifteen participants;
1) Does the production look/sound professional?
2) Do you feel the main image is appropriate to the main story? (if no why)/ do you feel the jingles are appropriate?
3) Is there to much text for a front page/Is the talking on the advert to quick?
4) Would you read the Portishead Post if it were delivered weekly to your house/would you buy the newspaper after hearing the advert/seeing the poster?
5) How could I improve the newspaper, advert or poster?
As you can see from the questionnaire above it is a very short questionnaire, I’ve chose for this to be so as if it is to long then people wouldn’t want to do it.
1) After looking through the results it looks as if most of the people feel my productions look professional. But there were a few comments ‘about half way through the radio advert there is the sound of someone entering the room’ this is true and I must say I didn’t realise this was so until I listened to it after receiving the results. In the future I shall edit this out to improve the standard of the radio advert.
2) For this question all results were positive. But one person did ask why I don’t have a picture a man hanging off a bridge, this is I felt it would be to dangerous to do so just for a photo for media studies.
3) With the results in terms of the radio side all were positive as were the results with the poster. But with the front page there is not to much text, but there are a few typing errors. After looking back at my work I can now see them straight away and have changed them.
4) For this question there were mixed reviews. With the paper a majority of the people said weather they read it depends on if the stories included appeal to them. But with the radio and the poster everyone said they would buy the newspaper but not for definite entre the competitions or buy a car from the automobile magazine.
5) No one answering for the newspaper said it needed anymore improvement, but those analysing the radio advert said I should us a local regional voice, or if the funding was available then getting a local celebrity could be a good idea. And those who viewed the poster recommended I changed the camera angle and the location of the image to make it a much more scenic image.
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