Poster:
Radio Advert:
Tuesday, 15 March 2011
Evaluation
1: In What Way Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products
Title of the newspaper;
For the title of my newspaper I have used the font Mongolian Baiti. I used this font as it clear and easy to read. I really tried to stick with a simple yet not boring colour scheme through out my work; this is as it makes my production overall look more professional. Other papers that have used this colour scheme are the three leading local newspaper the Evening Post, North Somerset Times and the Mercury. As you can see I have boxed around the word ‘Post’ in the title I’ve done this to make it stand out and once again back up the colour scheme. But if you also look and the title and the logo I have gone blue, white, blue, white to create a pattern, this is also influenced on me by existing papers.
I feel the ‘Portishead Post’ does follow the codes and conventions of a real newspaper as it is all clear and stands out from everything on the page as it should, to help appeal to readers. I feel it works as it does back to the traditional newspapers such as ‘The Times’ and ‘The Independent’
Images used;
I feel that the images follow the codes and conventions of newspaper as they are simple and relate to the image. I feel the only real problem with the images is that I have used a medium long shot on both of them some I think some variance could take place. With the main image it has been made to look as if a family member or friend has taken at family occasion this is due to the person ‘creating’ the news is now dead so gaining a picture of him taken by the newspapers photographers would not be possible. From my research I focused on the evening post I thought they were very conventional and easy to view. The large main photos used and large main headlines are very distinctive and the main stories on all Evening Post front covers. I chose to use the same large photo and large headline for my main story as it is very conventional in all newspapers, not just the evening post. It makes the article stand out from anything else on the front cover, this will make a consumer want to pick up a copy and buy it to hear more on the story.
Written content;
The written content of my newspaper follows the codes and conventions of a real newspaper by the way of explaining the story instead of telling it (look back to structure of stories for more detail). But in a newspaper to should tell the story as its not a book you should do more explaining. Below is an example of a side story used on the inside page;
Title of the newspaper;
For the title of my newspaper I have used the font Mongolian Baiti. I used this font as it clear and easy to read. I really tried to stick with a simple yet not boring colour scheme through out my work; this is as it makes my production overall look more professional. Other papers that have used this colour scheme are the three leading local newspaper the Evening Post, North Somerset Times and the Mercury. As you can see I have boxed around the word ‘Post’ in the title I’ve done this to make it stand out and once again back up the colour scheme. But if you also look and the title and the logo I have gone blue, white, blue, white to create a pattern, this is also influenced on me by existing papers.
I feel the ‘Portishead Post’ does follow the codes and conventions of a real newspaper as it is all clear and stands out from everything on the page as it should, to help appeal to readers. I feel it works as it does back to the traditional newspapers such as ‘The Times’ and ‘The Independent’
Images used;
I feel that the images follow the codes and conventions of newspaper as they are simple and relate to the image. I feel the only real problem with the images is that I have used a medium long shot on both of them some I think some variance could take place. With the main image it has been made to look as if a family member or friend has taken at family occasion this is due to the person ‘creating’ the news is now dead so gaining a picture of him taken by the newspapers photographers would not be possible. From my research I focused on the evening post I thought they were very conventional and easy to view. The large main photos used and large main headlines are very distinctive and the main stories on all Evening Post front covers. I chose to use the same large photo and large headline for my main story as it is very conventional in all newspapers, not just the evening post. It makes the article stand out from anything else on the front cover, this will make a consumer want to pick up a copy and buy it to hear more on the story.
Written content;
The written content of my newspaper follows the codes and conventions of a real newspaper by the way of explaining the story instead of telling it (look back to structure of stories for more detail). But in a newspaper to should tell the story as its not a book you should do more explaining. Below is an example of a side story used on the inside page;
A FAMILY could be left
feeling the chill after thieves
stole their heating boiler
The boiler was being stored in a
garage at a property at Combe road,
Portishead, when thieves broke in and
snatched it under the cover of
darkness.
The homeowners had been planning
to install the boiler, which was a
Bosch model worth £2,500 in
the property before winter.
The break in happened between
September 2-8 and anyone with any
information about the thieft is asked
to call police on 0845 857 0999
Layout;
The layout of my newspaper is very conventional this can really be highlighted with the inside page, which includes one main story with a picture taking up half the page and then with three other stories placed around the main image. In addition to that the images are all parallel to the page this not only follows up how formal a newspaper is but if they were to be at an angel then it would start to look more like a magazine rather then a newspaper.
2; How effective is the combination of your main products and subsidiary tasks?
The main product I produced was a local newspaper, along with this I produced two subsidiary task to act along side the brand which were an advert and a poster
The combination of my main product and my two subsidiary tasks was decided on what I would learn from creating them. I could have chosen to develop and create a website for the Portishead Post instead of doing both of my subsidiary tasks (radio advert and poster). Creating a radio advert sounded really interesting to me and I would need to learn how to use new software to produce the advert so that is why I chose this task.
The skills I have learnt using the different software to create my subsidiary tasks are much better than before. Especially whilst creating my radio advert, I was using a piece of software on the Apple Macintosh’s called Garage Band to record and edit my advert. I had never used this software before but I learnt a lot from it over the time I used it and would feel comfortable using it again. The different things I learned varied from, finding sounds to editing peoples voices to create my advert. The sound effects I used had to seem conventional to radio advertisement in general, but they also had to be able to advertise a local newspaper. From my research the voices and language used also seemed quite boring one toned and south easterly. This is why I chose to go against what i had found out and used a gordie accent, even though my advert was being aired in the south west.
My radio advert was advertising nothing in my newspaper but it was a competition which meant you had to buy the newspaper to be able enter/ win the competition. I though this would be a good thing to advertise with today’s current economic climate people can’t afford to going on holidays to places like Australia.
My poster was about a free car magazine. The point I was trying to get across with poster is that the magazine would be free and this always attracts people. The magazine will be a place for local people to look for both new and used cars at affordable prices, it would have ratings on the cars so it will allow people who don’t know that much about cars to have an idea on what’s good and what’s bad to buy
One of the skills I was really excelling at was the use of Adobe Photo Shop. To manipulate the picture on the poster in the way I did took quite a bit of research, and I had to use some tutorials but now I would know how to do it again and feel comfortable doing it. Also the research I carried out on existing newspaper posters gave me the idea of the layout as it was quite conventional on many posters. I included the website address to the poster as well, to try and gain more publicity to my brand and give it a wider range of media types.
3; What have you gained from you audience feed back?
To gain audience feed back I created a questionnaire and handed it out to 15 people spanning across a range of age and social demographic groups, I had five people look at the newspaper, five listen to the radio advert and five analyse the poster.
Below is the questionnaire handed out to all fifteen participants;
1) Does the production look/sound professional?
2) Do you feel the main image is appropriate to the main story? (if no why)/ do you feel the jingles are appropriate?
3) Is there to much text for a front page/Is the talking on the advert to quick?
4) Would you read the Portishead Post if it were delivered weekly to your house/would you buy the newspaper after hearing the advert/seeing the poster?
5) How could I improve the newspaper, advert or poster?
As you can see from the questionnaire above it is a very short questionnaire, I’ve chose for this to be so as if it is to long then people wouldn’t want to do it.
1) After looking through the results it looks as if most of the people feel my productions look professional. But there were a few comments ‘about half way through the radio advert there is the sound of someone entering the room’ this is true and I must say I didn’t realise this was so until I listened to it after receiving the results. In the future I shall edit this out to improve the standard of the radio advert.
2) For this question all results were positive. But one person did ask why I don’t have a picture a man hanging off a bridge, this is I felt it would be to dangerous to do so just for a photo for media studies.
3) With the results in terms of the radio side all were positive as were the results with the poster. But with the front page there is not to much text, but there are a few typing errors. After looking back at my work I can now see them straight away and have changed them.
4) For this question there were mixed reviews. With the paper a majority of the people said weather they read it depends on if the stories included appeal to them. But with the radio and the poster everyone said they would buy the newspaper but not for definite entre the competitions or buy a car from the automobile magazine.
5) No one answering for the newspaper said it needed anymore improvement, but those analysing the radio advert said I should us a local regional voice, or if the funding was available then getting a local celebrity could be a good idea. And those who viewed the poster recommended I changed the camera angle and the location of the image to make it a much more scenic image.
Layout;
The layout of my newspaper is very conventional this can really be highlighted with the inside page, which includes one main story with a picture taking up half the page and then with three other stories placed around the main image. In addition to that the images are all parallel to the page this not only follows up how formal a newspaper is but if they were to be at an angel then it would start to look more like a magazine rather then a newspaper.
2; How effective is the combination of your main products and subsidiary tasks?
The main product I produced was a local newspaper, along with this I produced two subsidiary task to act along side the brand which were an advert and a poster
The combination of my main product and my two subsidiary tasks was decided on what I would learn from creating them. I could have chosen to develop and create a website for the Portishead Post instead of doing both of my subsidiary tasks (radio advert and poster). Creating a radio advert sounded really interesting to me and I would need to learn how to use new software to produce the advert so that is why I chose this task.
The skills I have learnt using the different software to create my subsidiary tasks are much better than before. Especially whilst creating my radio advert, I was using a piece of software on the Apple Macintosh’s called Garage Band to record and edit my advert. I had never used this software before but I learnt a lot from it over the time I used it and would feel comfortable using it again. The different things I learned varied from, finding sounds to editing peoples voices to create my advert. The sound effects I used had to seem conventional to radio advertisement in general, but they also had to be able to advertise a local newspaper. From my research the voices and language used also seemed quite boring one toned and south easterly. This is why I chose to go against what i had found out and used a gordie accent, even though my advert was being aired in the south west.
My radio advert was advertising nothing in my newspaper but it was a competition which meant you had to buy the newspaper to be able enter/ win the competition. I though this would be a good thing to advertise with today’s current economic climate people can’t afford to going on holidays to places like Australia.
My poster was about a free car magazine. The point I was trying to get across with poster is that the magazine would be free and this always attracts people. The magazine will be a place for local people to look for both new and used cars at affordable prices, it would have ratings on the cars so it will allow people who don’t know that much about cars to have an idea on what’s good and what’s bad to buy
One of the skills I was really excelling at was the use of Adobe Photo Shop. To manipulate the picture on the poster in the way I did took quite a bit of research, and I had to use some tutorials but now I would know how to do it again and feel comfortable doing it. Also the research I carried out on existing newspaper posters gave me the idea of the layout as it was quite conventional on many posters. I included the website address to the poster as well, to try and gain more publicity to my brand and give it a wider range of media types.
3; What have you gained from you audience feed back?
To gain audience feed back I created a questionnaire and handed it out to 15 people spanning across a range of age and social demographic groups, I had five people look at the newspaper, five listen to the radio advert and five analyse the poster.
Below is the questionnaire handed out to all fifteen participants;
1) Does the production look/sound professional?
2) Do you feel the main image is appropriate to the main story? (if no why)/ do you feel the jingles are appropriate?
3) Is there to much text for a front page/Is the talking on the advert to quick?
4) Would you read the Portishead Post if it were delivered weekly to your house/would you buy the newspaper after hearing the advert/seeing the poster?
5) How could I improve the newspaper, advert or poster?
As you can see from the questionnaire above it is a very short questionnaire, I’ve chose for this to be so as if it is to long then people wouldn’t want to do it.
1) After looking through the results it looks as if most of the people feel my productions look professional. But there were a few comments ‘about half way through the radio advert there is the sound of someone entering the room’ this is true and I must say I didn’t realise this was so until I listened to it after receiving the results. In the future I shall edit this out to improve the standard of the radio advert.
2) For this question all results were positive. But one person did ask why I don’t have a picture a man hanging off a bridge, this is I felt it would be to dangerous to do so just for a photo for media studies.
3) With the results in terms of the radio side all were positive as were the results with the poster. But with the front page there is not to much text, but there are a few typing errors. After looking back at my work I can now see them straight away and have changed them.
4) For this question there were mixed reviews. With the paper a majority of the people said weather they read it depends on if the stories included appeal to them. But with the radio and the poster everyone said they would buy the newspaper but not for definite entre the competitions or buy a car from the automobile magazine.
5) No one answering for the newspaper said it needed anymore improvement, but those analysing the radio advert said I should us a local regional voice, or if the funding was available then getting a local celebrity could be a good idea. And those who viewed the poster recommended I changed the camera angle and the location of the image to make it a much more scenic image.
Self Evaluation of my work
Over the year there is one thing I though I would never do and that was to actually be able to produce a radio advert and do things such as fade in and out music, this is a thought it was stupidly complicated and I would never be able to get my head round it. But after reading into garage band and using the introduction to garage band programme it started to become much easier to do and towards the end of the production I was comfortable enough to experiment with tools to bring in much more complex fades.
The one area of my work I wasn’t happy with at all was my poster, I don’t know why but I just can’t seem to be able to produce a professional looking poster. It was as if my brain had no ideas and I could really give it my full attention, I don’t know why this is I just can’t explain it, and I’m really disappointed with the poster I produced.
The one main problem I encountered was probably the same for most people and that was working with the Macs, I feel this is as we have grown up with the Windows generation. But after this year I have been so impressed with Apple Macintoshes I decided to go and buy one. One other problem I encountered was time keeping. This has hindered me through out school and it has once again occurred, not only was a late to lesson but meeting vital dead lines I found hard to come to terms with.
The one area of my work I wasn’t happy with at all was my poster, I don’t know why but I just can’t seem to be able to produce a professional looking poster. It was as if my brain had no ideas and I could really give it my full attention, I don’t know why this is I just can’t explain it, and I’m really disappointed with the poster I produced.
The one main problem I encountered was probably the same for most people and that was working with the Macs, I feel this is as we have grown up with the Windows generation. But after this year I have been so impressed with Apple Macintoshes I decided to go and buy one. One other problem I encountered was time keeping. This has hindered me through out school and it has once again occurred, not only was a late to lesson but meeting vital dead lines I found hard to come to terms with.
Subsidary Task, poster
When I was given the option to create a poster I though it would be easy and I would have loads of different ideas. OW how wrong was I?!
Local newspapers don’t often advertise as they don’t have the funding to do so. This left me in a tricky situation as I had very few poster to look at to research from, in fact I couldn’t find anything to look at so i was starting from a blank canvas once again.
Below are three drafted posters and it should be obvious to see what one have a decided to carry on with (draft 3)
The colour scheme I would use is the same as the front page (dark blue and white). As you can see from the finished poster I used the fonts and logos as the front cover. One thing I felt could be done better was the fading between the main image and bottom banner this is something I didn’t have time to improve due to the fast approaching dead line.
I chose to do a poster advertising a car magazine free with the Portishead Post has I felt it was a good idea and something new and fresh to local newspapers.
Local newspapers don’t often advertise as they don’t have the funding to do so. This left me in a tricky situation as I had very few poster to look at to research from, in fact I couldn’t find anything to look at so i was starting from a blank canvas once again.
Below are three drafted posters and it should be obvious to see what one have a decided to carry on with (draft 3)
The colour scheme I would use is the same as the front page (dark blue and white). As you can see from the finished poster I used the fonts and logos as the front cover. One thing I felt could be done better was the fading between the main image and bottom banner this is something I didn’t have time to improve due to the fast approaching dead line.
I chose to do a poster advertising a car magazine free with the Portishead Post has I felt it was a good idea and something new and fresh to local newspapers.
Subsidiary Task, radio
Radio advert
For the first of my subsidiary task I chose to work on was a radio advertisement.
To be able to creating my radio advert I had to listen to a number of radio stations both locally and nationally, one draw back to this is that the nations largest radio station that controls almost two thirds of the airwaves, the BBC doesn’t us advertising. But the two radio stations and focused on were Kiss 101 and Redragon (Capital FM).
After listening to these stations I feel that the advertisement people pay the most attention are competitions, this is the reason for me creating a competition where the prize is the chance to win a trio to Australia.
Below is a list do’s and don’ts within radio advertisement and I hoped to for fill that when producing my advert.
Radio do's and don'ts
• Do stick with a single theme in each ad.
• Do make a simple offer that calls for immediate action.
• Do generate leads by making no-risk offers for free estimates, free brochures, or free information.
• Do limit a 30-second ad to 60 or 70 words unless it includes an intentionally rapid-fire conversation.
• Do use radio as a complement to other advertising: Look for our coupon in Friday's paper.
• Do say your name three times.
• Do match your ad to the format of the stations you air it on. If you advertise on a country western station, you'll hardly want an ad with new-age music in the background.
• Don't expect the ad to make the sale; use it to make the contact.
• Don't advertise products with a bunch of disclaimers.
• Don't fast-talk the prospect.
• Don't use incomprehensible jingles.
• Don't use weak attempts at humor.
• Don't talk to yourself. We've been in business 25 years. . . .
Below is the planning for my radio advert. As I had previously decided what the advert would be on I went straight away into writing the script for the production. In terms the accent chosen to use within the production I used a ‘gordie’ one, but I did also try a bristolian and an upper class one. But at the time I felt a gordie accent was best one to us and I still do as I feel it is very soft and relaxing voice.
In terms of the music used I basically played around with the instruments on garage band to create a jingle. I found this quit had as I can not the most imaginative person in the world and have never produced a radio advert before and I think this shows as it is not my best piece of work.
For the first of my subsidiary task I chose to work on was a radio advertisement.
To be able to creating my radio advert I had to listen to a number of radio stations both locally and nationally, one draw back to this is that the nations largest radio station that controls almost two thirds of the airwaves, the BBC doesn’t us advertising. But the two radio stations and focused on were Kiss 101 and Redragon (Capital FM).
After listening to these stations I feel that the advertisement people pay the most attention are competitions, this is the reason for me creating a competition where the prize is the chance to win a trio to Australia.
Below is a list do’s and don’ts within radio advertisement and I hoped to for fill that when producing my advert.
Radio do's and don'ts
• Do stick with a single theme in each ad.
• Do make a simple offer that calls for immediate action.
• Do generate leads by making no-risk offers for free estimates, free brochures, or free information.
• Do limit a 30-second ad to 60 or 70 words unless it includes an intentionally rapid-fire conversation.
• Do use radio as a complement to other advertising: Look for our coupon in Friday's paper.
• Do say your name three times.
• Do match your ad to the format of the stations you air it on. If you advertise on a country western station, you'll hardly want an ad with new-age music in the background.
• Don't expect the ad to make the sale; use it to make the contact.
• Don't advertise products with a bunch of disclaimers.
• Don't fast-talk the prospect.
• Don't use incomprehensible jingles.
• Don't use weak attempts at humor.
• Don't talk to yourself. We've been in business 25 years. . . .
Below is the planning for my radio advert. As I had previously decided what the advert would be on I went straight away into writing the script for the production. In terms the accent chosen to use within the production I used a ‘gordie’ one, but I did also try a bristolian and an upper class one. But at the time I felt a gordie accent was best one to us and I still do as I feel it is very soft and relaxing voice.
In terms of the music used I basically played around with the instruments on garage band to create a jingle. I found this quit had as I can not the most imaginative person in the world and have never produced a radio advert before and I think this shows as it is not my best piece of work.
Structure of the front page story and inside page
Whilst creating my main story I had to think about the structure of the story and how it should come across to the reader. After carry out research from a number of respected local newspapers I discovered that they all follow Todorov’s theory to a certain extent (has all five parts to it but not in the same order.) Todorov’s theory of narrative reckoned that the first stage should be that of a steady equilibrium (all is as it should be), stage two a disruption to order (by and event i.e. a fire), stage three the recognition that the disorder has happened (fire brigade being called to the scene) stage four, an attempt to repair all damages (putting out the fire) and the fifth and final stage which is a return or restoration of a new equilibrium.
But within my story and other local papers the theory is re-ordered as follows; the first stage is that of a disruption of the order, secondly the recognition of the damages has occurred, thirdly an attempt to repair the damages and finally a return/restoration of a new equilibrium. You may have notice that the first stage of Todorov’s theory is not used this is down to the facts it will firstly loose the interest of readers, but secondly it may turn the articles into a story from a book instead of that of a newspaper.
Below are examples from two of my stories in how they are being laid out.
Main story:
Man leaning over the head of a bridge (disruption of order)
Police try and talk to the man (recognition has occurred)
Man slips and falls to his death (an attempt to repair)
Road below is open and back to normal (return of new equilibrium)
Cover story- Care home
Bupa has to make cuts to care homes (disruption of order)
Talks take place with investors and town councils (recognition has occurred)
Cuts have to be mad i.e. closures (an attempt to repair)
Care home is unable to carry on running in the future (return of new equilibrium)
But within my story and other local papers the theory is re-ordered as follows; the first stage is that of a disruption of the order, secondly the recognition of the damages has occurred, thirdly an attempt to repair the damages and finally a return/restoration of a new equilibrium. You may have notice that the first stage of Todorov’s theory is not used this is down to the facts it will firstly loose the interest of readers, but secondly it may turn the articles into a story from a book instead of that of a newspaper.
Below are examples from two of my stories in how they are being laid out.
Main story:
Man leaning over the head of a bridge (disruption of order)
Police try and talk to the man (recognition has occurred)
Man slips and falls to his death (an attempt to repair)
Road below is open and back to normal (return of new equilibrium)
Cover story- Care home
Bupa has to make cuts to care homes (disruption of order)
Talks take place with investors and town councils (recognition has occurred)
Cuts have to be mad i.e. closures (an attempt to repair)
Care home is unable to carry on running in the future (return of new equilibrium)
Monday, 14 March 2011
Planning
The planning process is vital if you wish to create a professional looking piece of work, and looking back at my planning this is one area I wish I spent at least twice as long on. As later on in the process of developing not only the newspaper but also the subsidiary task I had to start from basically a blank canvas and produce a rushed and below par standard piece of work, I feel this particularly shows on my poster.
The page above is what I scanned in and it is what I personally believe a newspaper front cover should include
Above is a rough plan of the font cover, on the right hand side you can see I have listed a number of options I could use for the logo and the name of my newspaper. There are also a few different topic stories I selected from a brainstorm, and marked as strong possibilities for the main story. To help me choose what logo, name and stories I should use I carried out a questionnaire of which I handed out for family, friends and peers and the results came back the anchor logo gaining 100% of votes and the name Portishead Post gain a majority of the votes but it was closely follow the Somerset Supplement. But in terms of the story used I chose myself as I thought it would be out of the norm for a local newspaper to cover a death.
Below is another rough plan giving me another option for a front cover.
The image on top of this text shows what I feel should be included with an inside page.
Above is the planning for the inside pages for the project I initially created two inside pages but later found out only one was need. After finding this out I decided to us the right hand page as I felt it had better stories and was laid out better then that of the left hand page. I chose to have no advertisement on the inside page as I would not be getting marked on how well I can create an advert but how well I can create a news story, even though professional local papers have a huge amount of advertisement and almost in every page.
Above is the finalised front cover, over all I’m happy with the result. There are a number of things I have tried to recreate from existing newspapers. One of them is on the top banner, you can see it is split into three sections which include what will be in the newspapers, then paper I have used this from is the Evening Post. Another thing used in professional papers is the litter colouring of text below a head line which gives you a tad more information e.g. ‘Husband arrested over woman’s death page 2’. One area I feel needs improvement is the photos used I don’t feel they are of good enough quality to be in a front cover, the reason that they are still there is I didn’t pay enough attention to them before I published my finished project. If I spotted they were to dark then I would swap them with other ones I’ve taken with better lighting quality. Finally the area on the front cover I’m most pleased with is the anchor used as the logo. It is only a small thing but I was chuffed with it and really pleased how it looks. I done it by splitting an image and then shading in one side, then going round the outside of the other image then finally joining then up again.
Here is the finished inside page. This in my opinion is the best part of my project, and I feel it the most professional looking page. In terms of the stories one of them is true in that a care home is under threat but I created my own story for it. My favourite headline is ‘theft of Bosch boiler is chilling’ I really like the pun I used and over all it is just a really good story. The top banner looks professional with it simplicity just with the date and page number. I also had fun creating the logo for the Somerset Care Home Foundation. I can just picture it on a letter head and was really impressed with my work there.
The page above is what I scanned in and it is what I personally believe a newspaper front cover should include
Above is a rough plan of the font cover, on the right hand side you can see I have listed a number of options I could use for the logo and the name of my newspaper. There are also a few different topic stories I selected from a brainstorm, and marked as strong possibilities for the main story. To help me choose what logo, name and stories I should use I carried out a questionnaire of which I handed out for family, friends and peers and the results came back the anchor logo gaining 100% of votes and the name Portishead Post gain a majority of the votes but it was closely follow the Somerset Supplement. But in terms of the story used I chose myself as I thought it would be out of the norm for a local newspaper to cover a death.
Below is another rough plan giving me another option for a front cover.
The image on top of this text shows what I feel should be included with an inside page.
Above is the planning for the inside pages for the project I initially created two inside pages but later found out only one was need. After finding this out I decided to us the right hand page as I felt it had better stories and was laid out better then that of the left hand page. I chose to have no advertisement on the inside page as I would not be getting marked on how well I can create an advert but how well I can create a news story, even though professional local papers have a huge amount of advertisement and almost in every page.
Above is the finalised front cover, over all I’m happy with the result. There are a number of things I have tried to recreate from existing newspapers. One of them is on the top banner, you can see it is split into three sections which include what will be in the newspapers, then paper I have used this from is the Evening Post. Another thing used in professional papers is the litter colouring of text below a head line which gives you a tad more information e.g. ‘Husband arrested over woman’s death page 2’. One area I feel needs improvement is the photos used I don’t feel they are of good enough quality to be in a front cover, the reason that they are still there is I didn’t pay enough attention to them before I published my finished project. If I spotted they were to dark then I would swap them with other ones I’ve taken with better lighting quality. Finally the area on the front cover I’m most pleased with is the anchor used as the logo. It is only a small thing but I was chuffed with it and really pleased how it looks. I done it by splitting an image and then shading in one side, then going round the outside of the other image then finally joining then up again.
Here is the finished inside page. This in my opinion is the best part of my project, and I feel it the most professional looking page. In terms of the stories one of them is true in that a care home is under threat but I created my own story for it. My favourite headline is ‘theft of Bosch boiler is chilling’ I really like the pun I used and over all it is just a really good story. The top banner looks professional with it simplicity just with the date and page number. I also had fun creating the logo for the Somerset Care Home Foundation. I can just picture it on a letter head and was really impressed with my work there.
Equipment
There is not a great deal of equipment needed to produce a newspaper but what I have used I feel I have used it well and correctly. The first is adobe Photoshop software, I must admit at first I was not totally comfortable using this software but towards the end of the project it became second nature to me. I used Photoshop for roughly 80% of my production. It was used to edit photos, create the front page, design my anchor logo, develop my inside page and design the layout for my automobile poster. The other type of equipment I used was a camera which I used over a few weeks to capture images that were needed to help create my project. The one main problem I had with the photos was creating enough light for the images to look clear enough but this only really occurred on my main cover image. The picture shown is the original image before any editing and cropping has taken place, and if you refer back to the finished item you will see things such as an attempt to back the image over all lighter and to very basic things such as cropping the photo so that the balloon’s on the right hand side can no longer be seen.
In terms of my subsidiary task I used garage band to create my radio advertisement. The main reason for me using this is that it was the only real thing available for me to us. Professional in the field of advertisement would probably use much to enhanced software rather then the basic programmes that come already uploaded to an Apple Mac, but for doing what I’ am it was ideal.
With my poster I used Photoshop to create and develop both the layout of it and once again edit the image of for it, the main bit of editing I had to carry out on the image was getting rid of the dirt on the bonnet, to eliminate this I used a tool on Photoshop that allowed me to copy and colour and place it over the area needed for improvement.
Friday, 11 March 2011
Genre
I have chosen to create a newspaper and my sub-genre within that is local newspapers. One main difference between a local and national paper is the amount of advertisement used within local newspapers. This is as local newspaper are mainly free and gain little sales in shops, where as national newspapers usually sell for roughly a minimum of fifty pence to one pound on weekdays and on weekends they can range from one pound up to two pound fifty. So this means that advertisement will be the only real money earner for the paper. One problem with working on a local newspaper is that it will hinder me as we are restricted with what we include within a local newspaper.
Within audience I feel the type that is best suited to my work is mass audience, mass audience encompassed a large demographic of ages, sex and races to get to as many views/readers as possible. I shall try and succeed in this by covering as wider range of stories as possible on a regular basis.
Within audience I feel the type that is best suited to my work is mass audience, mass audience encompassed a large demographic of ages, sex and races to get to as many views/readers as possible. I shall try and succeed in this by covering as wider range of stories as possible on a regular basis.
Begginning of research
Research
Before I started on the production of my newspaper I carried out a sufficient amount of research.
The first newspaper I looked out was The North Somerset Times. As you can see the Portishead Post uses the colour scheme as the Times with the blue for the title and main cover line. For my project I chose blue as Portishead is situated on the coast and blue is usually shown to represent the coast. One thing I done differently from the times is that I covered more stories on the front page such as sport, competitions and house for sale. But the Times only cover two stories. In my opinion this will help pull in more sales as it will more stories will appeal to a wider range of the local population, that is also the reason why there is no advertisement on my front page as I believe it takes up valuable story space.
The Second local paper I research was the Western Mercury. This is the leading local newspaper in the North Somerset area so it’s an ideal layout to follow but in my opinion there is slightly to much advertisement on the front page, even if this is the ideal area for advertisement and gains the most money through advertisement the Portishead Post will not have this much advertisement. I shall also try and recreate the border that has been used in the Mercury which separated the text and the images.
The third and final paper I researched was the Evening Post. The Post cover Bristol and North Somerset and must cover a large population with a circulation of 42,000, this leads to a large variation in the stories covered. Like the Evening Post I have used images in the top banner to relate to sections of the newspaper such as sport and housing. In terms of the logo I have once again used the sea and cost theme where I have used and Anchor and the evening Post have used a boat.
Thursday, 10 March 2011
The new blog for year 13
So after too long Sam Charman is once again in the world of blogging!
Much more will be up very soon, I have been creating my blog on word over the past four months so now its time to share it with the world
Much more will be up very soon, I have been creating my blog on word over the past four months so now its time to share it with the world
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